Principles of professional fundraising : useful foundations for successful practice
Author(s)
Bibliographic Information
Principles of professional fundraising : useful foundations for successful practice
（Jossey-Bass nonprofit sector series）
Jossey-Bass, c1993
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Note
Includes bibliographical references (p. 253-268) and index
Description and Table of Contents
Description
Builds a framework that enhances the effectiveness of fund-raising. Offers practical models for soliciting donations from individuals and organizations alike.
Table of Contents
Preface. The Author. Part One: Why People and Organizations Give. 1. The Personal Equation: How and Why People Give. 2. The Dynamics of Asking People for Money. 3. Understanding Corporate and Foundation Giving. Part Two: Managerial and Organziational Strategies. 4. Strategic Planning: Giving Direction to Fundraising. 5. Shaping Individual Roles and Organizational Structures. 6. Strategic Management and Leadership. Part Three: Critical Challenges and Opportunities. 7. Responding to Change and Increased Competition. 8. Fundraising in Smaller Organizations. 9. Fundraising in Larger Organizations. 10. Conclusions: Future Directions in Fundraising.
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