Modern competitive analysis
著者
書誌事項
Modern competitive analysis
Oxford University Press, 1994
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This revised edition presents an up-to-date analysis of management strategy, integrating a wide spectrum of ideas. Using many examples from organizations and non-profit groups, the text uses recent theories to illuminate situations faced by businesses today. It provides more material on organizational behaviour and global strategies, and covers new, important areas of economics not often treated in management texts. The book is couched in clear terminology that makes the concepts readily accessible to postgraduate students and managers alike.
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