Lifestyle and event marketing : building the new customer partnership

著者

• Schreiber, Alfred L.
• Lenson, Barry

書誌事項

Lifestyle and event marketing : building the new customer partnership

Alfred L. Schreiber, with Barry Lenson

McGraw-Hill, c1994

タイトル別名

Lifestyle & event marketing

注記

Spine title: Lifestyle & event marketing

Includes bibliographical references (p. 249-258) and index

詳細情報

• NII書誌ID(NCID): BA21939756
• ISBN:
  • 0070561532
• LCCN: 93040818
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvi, 263 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD59.6.U6
  • DC20 : 659
• 件名:
  • LCSH : Public relations -- Corporations -- United States
  • LCSH : Issues management -- United States
  • LCSH : Advocacy advertising -- United States
  • LCSH : Corporate sponsorship -- United States
  • LCSH : Customer relations -- United States