Levels of comprehension in consumers' processing of print advertising language

Author(s)

Bibliographic Information

Levels of comprehension in consumers' processing of print advertising language

by David Glen Mick

University Microfilms International, 1987

Available at  / 2 libraries

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Note

Thesis(Ph. D. )--Indiana University, 1987

Details

  • NCID
    BA21949250
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    xvi, 303 p.
  • Size
    22 cm
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