Getting the message across : public relations, publicity and working with the media
著者
書誌事項
Getting the message across : public relations, publicity and working with the media
Journeyman, 1992
- : pbk
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内容説明・目次
内容説明
The success or failure of any media campaign depends on the ability to get the message across effectively and efficiently. Sue Ward's book provides clear and direct information about how to do this and is intended for everyone who has to deal with the media, from community project organizations, to national pressure and campaigning groups.
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