The challenge of international business
著者
書誌事項
The challenge of international business
(The Cranfield management research series)
Kogan Page, 1994
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内容説明・目次
内容説明
International companies are often hampered or limited in their drive for globalization by national constraints. This study explores key aspects of the problem, examining international strategic alliances and investment decisions, global logistics and the needs of the global consumer.
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