The challenge of international business

著者

• Segal-Horn, Susan

書誌事項

The challenge of international business

edited by Susan Segal-Horn

（The Cranfield management research series）

Kogan Page, 1994

内容説明・目次

内容説明

International companies are often hampered or limited in their drive for globalization by national constraints. This study explores key aspects of the problem, examining international strategic alliances and investment decisions, global logistics and the needs of the global consumer.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA22031908
• ISBN:
  • 0749411635
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 251 p.
• 大きさ: 24 cm
• 親書誌ID:
  • BA19893787