The challenge of international business

Bibliographic Information

The challenge of international business

edited by Susan Segal-Horn

(The Cranfield management research series)

Kogan Page, 1994

Available at  / 7 libraries

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Description and Table of Contents

Description

International companies are often hampered or limited in their drive for globalization by national constraints. This study explores key aspects of the problem, examining international strategic alliances and investment decisions, global logistics and the needs of the global consumer.

by "Nielsen BookData"

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Details

  • NCID
    BA22031908
  • ISBN
    • 0749411635
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    251 p.
  • Size
    24 cm
  • Parent Bibliography ID
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