Personal influence : the part played by people in the flow of mass communications

Author(s)

• Katz, Elihu
• Lazarsfeld, Paul Felix
• Roper, Elmo
• Columbia University. Bureau of Applied Social Research

Bibliographic Information

Personal influence : the part played by people in the flow of mass communications

by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper

（A Report of the Bureau of Applied Social Research, Columbia University）（A Free Press paperback）（Foundations of communications research, v. 2）

Free Press of Glencoe, 1964, c1955

• : pbk

Note

Bibliography: p. 381-393

Details

• NCID: BA2203222X
• LCCN: 55007334
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 400 p.
• Size: 21 cm
• Classification:
  • LCC : HM261
  • DC : 301.154
  • DC : 301.152*
• Subject Headings:
  • LCSH : Public opinion
  • LCSH : Mass media
• Parent Bibliography ID:
  • BA27199222
  • BA00691346
  • BA05079690