Corporate realities and environmental truths : strategies for leading your business in the environmental era
Author(s)
Bibliographic Information
Corporate realities and environmental truths : strategies for leading your business in the environmental era
J. Wiley, c1993
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Note
Includes index
Description and Table of Contents
Description
This study aims to enable managers to understand and meet the environmental challenge. Combining hard facts with absorbing case studies, it discuses how to develop "green" products and services, along with PR campaigns that talk convincingly to a wary public and cynical media. At the same time, the book focuses on responding to environmental demands in ways that will improve company profits and performance. It includes a total quality management system using five prerequisites for corporate environmental action, and demonstrates how to anticipate future trends and identify environmental challenges that all business will face.
Table of Contents
Five Prerequisites for Corporate Environmental Action. Total Quality Environmental Management. Up the Environmental Organization. The Organic Office. The Ten Laws of Eco-Marketing. Eco-Speak. Strategic Partnerships. Vanguard Environmental Companies. The New Environmental Watchdogs. Epilogue. Appendix. Index.
by "Nielsen BookData"
