Perspectives on development communication
著者
書誌事項
Perspectives on development communication
Sage, 1993
- : pbk
- : India : cased
- : India : pbk
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注記
Conference proceedings
Includes bibliographical references and index
内容説明・目次
内容説明
Important aspects in the reformulation of the theory and practice of development communication are set out in this volume. It examines such issues as inequality, dependency, development indicators, participatory approaches, message effectiveness, and the interface and use of traditional media and modern communication technologies. The contributors conclude that development communication has to play a wider role in bringing about greater participation from people affected by development decisions.
目次
Introduction - K Sadanandan Nair and Shirley A White
PART ONE: PERSPECTIVES AND PARADIGMS
Perspectives on Development Communication - Everett M Rogers
The Development Communication Process - K Sadanandan Nair and Shirley A White
A Reconceptualization
Development Communication and Social Structure - J S Yadava
Methodological Thoughts
The Gandhian Pattern of Communication - Indira Rothermund
Basic Indicators of Development in Underdeveloped Societies - J V Vilanilam
The Need for a New Approach Among Communicators
PART TWO: ISSUES, APPROACHES AND STRATEGIES
Communication and Development - J S Yadava
For Whom and For What?
Development Communication - K Singh
Inequality Issues and Alternative Strategies
Information Strategies for Rural Development - S Seetharama
Development Bureaucracy in India - Uma Narula
Dilemmas and Dependencies
Participatory Approaches - A Ramanamma
Toward More Effective Communication for Rural Development
PART THREE: MESSAGE, MEDIA AND NEW TECHNOLOGY
Communication in a Changing Society - D P Pattanayak
Traditional Folk Media for Rural Development - D K Sujan
Message Design in Development Communication - Rahul Sood
Using Video in Rural Development - V K Dubey and S K Bhanja
A New Interactive Videodisc Technology - Jack G McBride
INSAT Communication Through Television - B K Khurana and S V S Chaudhary
Satellite Television and Development in India - Noshir S Contractor, Arvind Singhal and Everett M Rogers
A Utopian, Dystopian, Neutral, and Contingency View
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