Mass communication research : on problems and policies : "the art of asking the right questions"
著者
書誌事項
Mass communication research : on problems and policies : "the art of asking the right questions"
(Communication and information science / edited by Brenda Dervin)
Ablex Pub. Corp., c1994
- : pbk
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注記
Festschrift in honor of James D. Halloran
Includes bibliographies and indexes
内容説明・目次
内容説明
This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.
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