Globalizing management : creating and leading the competitive organization
著者
書誌事項
Globalizing management : creating and leading the competitive organization
John Wiley, c1993
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The globalization of business has become a key management challenge of the 1990s. In order to succeed, companies must anticipate technological, economic and social changes and adjust their global competitive strategies in response This study offers cutting-edge ideas and brings together contributors from North America, Europe and Japan to explore critical global issues, including how to create a winning strategy, how to organize the global firm and how to make cultural diversity a competitive advantage
目次
- The Competitive Context
- The Strategic Context
- The Cultural Context
- The Developmental Context
- The Collaborative Context
- The Comparative Context
- Global Research and Teaching in the 1990s.
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