CiNii Books - The Compendium : thoughts, essays and work from the Pentagram partners in London, New York and San Francisco

All of the Pentagram Partners - many internationally famed in their own right - have contributed sections reflecting their own preoccupations and specialisms. The first part of the book examines the different forms that design thinking may take, from storytelling to parody, pun and metaphor. Historical examples and Pentagram projects are featured throughout to provide visual commentary. In part two, "Knowledge and Method", thought-provoking essays by different partners demonstrate the diversity of methodology and opinion that remains Pentagram's hallmark. The book then examines Pentagram's output in everything from product design and architecture to graphics, packaging and art direction, and discusses the importance and implications of the client/designer relationship. The final section of the book outlines Pentagram's structure, personnel and unique working methods. The result is a source book of creative ideas and practical insights for students and professionals alike, documenting one of the most influential design companies in the world today.

Table of Contents

Part 1 Designers thinking: the figurative wit
graphic parody and zeitgeist
storytelling in pictures
looking instead of seeing
product designing. Part 2 Knowledge and method: character development
image as strategy
visual homework
being paid to talk
from A to B
from store to mailbox. Part 3 Fields of work: corporate identity
symbols and logotypes
architect as art director
books and publishers
approaches to retail design packaging
record sleeves
annual reports
the art of the artefact. Part 4 Client varieties: crossing cultures
design for restaurants, design for museums
newspaper design
the shape of sound
unsung heroes. Part 5 The Pentagram Partners: family album
partners' obsessions
vanity publishing.

Volume: : repr ISBN 9780714837697

Description

This book documents the unique working methods and products of one of the world's best-known design companies from the late 1970s to the early 1990s. For the first time, a wide range of the Pentagram partners' internationally acclaimed work - from corporate identity to architecture and book design - is surveyed and used to illustrate the many different forms of thinking that design may take: from narrative to parody and pun. All the Pentagram partners have contributed essays on their particular preoccupations, while special sections examine the implications of the client-designer relationship and the Pentagram company's own structure, personnel and methodology. A fascinating peak behind the scenes, this book permits a penetrative insight into how one of the world's most energetic and prominent design companies functions, in everyday reality, to produce the astounding works for which it is famous.

Table of Contents

Part 1 Knowledge and method: making faces
being paid to talk
image as strategy
designed to be made
from A to B
measure for measure
character development. Part 2 Designer's thinking: the figurative wit
notes on design
parody and zeitgeist
3-D thoughts
architect as art director
storytelling in pictures
reading between the lines. Part 3 Field of work: is it what it appears to be?
making marks
where, what, how
cover to cover
the shop product
all wrapped up
important doesn't have to mean boring
how to make a date
the reader is always right. Part 4 Client varieties: the client as patron
crossing cultures
instant international
details aren't details
talking to yourself
home from home
place settings
design for art's sake
more than meets the eye
minding our business. Part 5 Pentagram and Partners: under cover
out of thin air
distinguishing features.

by "Nielsen BookData"

The Compendium : thoughts, essays and work from the Pentagram partners in London, New York and San Francisco

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