The Compendium : thoughts, essays and work from the Pentagram partners in London, New York and San Francisco
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書誌事項
The Compendium : thoughts, essays and work from the Pentagram partners in London, New York and San Francisco
Phaidon, 1993
- : repr
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注記
Includes index
In slipcase
内容説明・目次
- 巻冊次
-
ISBN 9780714828121
内容説明
All of the Pentagram Partners - many internationally famed in their own right - have contributed sections reflecting their own preoccupations and specialisms. The first part of the book examines the different forms that design thinking may take, from storytelling to parody, pun and metaphor. Historical examples and Pentagram projects are featured throughout to provide visual commentary. In part two, "Knowledge and Method", thought-provoking essays by different partners demonstrate the diversity of methodology and opinion that remains Pentagram's hallmark. The book then examines Pentagram's output in everything from product design and architecture to graphics, packaging and art direction, and discusses the importance and implications of the client/designer relationship. The final section of the book outlines Pentagram's structure, personnel and unique working methods. The result is a source book of creative ideas and practical insights for students and professionals alike, documenting one of the most influential design companies in the world today.
目次
- Part 1 Designers thinking: the figurative wit
- graphic parody and zeitgeist
- storytelling in pictures
- looking instead of seeing
- product designing. Part 2 Knowledge and method: character development
- image as strategy
- visual homework
- being paid to talk
- from A to B
- from store to mailbox. Part 3 Fields of work: corporate identity
- symbols and logotypes
- architect as art director
- books and publishers
- approaches to retail design packaging
- record sleeves
- annual reports
- the art of the artefact. Part 4 Client varieties: crossing cultures
- design for restaurants, design for museums
- newspaper design
- the shape of sound
- unsung heroes. Part 5 The Pentagram Partners: family album
- partners' obsessions
- vanity publishing.
- 巻冊次
-
: repr ISBN 9780714837697
内容説明
This book documents the unique working methods and products of one of the world's best-known design companies from the late 1970s to the early 1990s. For the first time, a wide range of the Pentagram partners' internationally acclaimed work - from corporate identity to architecture and book design - is surveyed and used to illustrate the many different forms of thinking that design may take: from narrative to parody and pun.
All the Pentagram partners have contributed essays on their particular preoccupations, while special sections examine the implications of the client-designer relationship and the Pentagram company's own structure, personnel and methodology. A fascinating peak behind the scenes, this book permits a penetrative insight into how one of the world's most energetic and prominent design companies functions, in everyday reality, to produce the astounding works for which it is famous.
目次
- Part 1 Knowledge and method: making faces
- being paid to talk
- image as strategy
- designed to be made
- from A to B
- measure for measure
- character development. Part 2 Designer's thinking: the figurative wit
- notes on design
- parody and zeitgeist
- 3-D thoughts
- architect as art director
- storytelling in pictures
- reading between the lines. Part 3 Field of work: is it what it appears to be?
- making marks
- where, what, how
- cover to cover
- the shop product
- all wrapped up
- important doesn't have to mean boring
- how to make a date
- the reader is always right. Part 4 Client varieties: the client as patron
- crossing cultures
- instant international
- details aren't details
- talking to yourself
- home from home
- place settings
- design for art's sake
- more than meets the eye
- minding our business. Part 5 Pentagram and Partners: under cover
- out of thin air
- distinguishing features.
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