Intellectual property : licensing and joint venture profit strategies
著者
書誌事項
Intellectual property : licensing and joint venture profit strategies
J. Wiley, c1993
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注記
Includes index
内容説明・目次
内容説明
Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.
目次
- Emergence of Intellectual Property Exploitation Strategies
- Introduction to Exploitation Strategies
- Economic Analysis of Exploitation--Underlying Theory
- Economic Contributions of Intellectual Property
- Intangible Returns in Key Industries
- Risks of Exploitation
- Licensing Economics and Royalty Rates
- Joint Venture Equity Allocations
- Global Exploitation of Intellectual Property
- Exploitation Begins with Mapping
- Appendices
- Index.
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