Intellectual property : licensing and joint venture profit strategies

書誌事項

Intellectual property : licensing and joint venture profit strategies

Gordon V. Smith, Russell L. Parr

J. Wiley, c1993

大学図書館所蔵 件 / 10

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.

目次

  • Emergence of Intellectual Property Exploitation Strategies
  • Introduction to Exploitation Strategies
  • Economic Analysis of Exploitation--Underlying Theory
  • Economic Contributions of Intellectual Property
  • Intangible Returns in Key Industries
  • Risks of Exploitation
  • Licensing Economics and Royalty Rates
  • Joint Venture Equity Allocations
  • Global Exploitation of Intellectual Property
  • Exploitation Begins with Mapping
  • Appendices
  • Index.

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