Intellectual property : licensing and joint venture profit strategies

Bibliographic Information

Intellectual property : licensing and joint venture profit strategies

Gordon V. Smith, Russell L. Parr

J. Wiley, c1993

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Includes index

Description and Table of Contents

Description

Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.

Table of Contents

  • Emergence of Intellectual Property Exploitation Strategies
  • Introduction to Exploitation Strategies
  • Economic Analysis of Exploitation--Underlying Theory
  • Economic Contributions of Intellectual Property
  • Intangible Returns in Key Industries
  • Risks of Exploitation
  • Licensing Economics and Royalty Rates
  • Joint Venture Equity Allocations
  • Global Exploitation of Intellectual Property
  • Exploitation Begins with Mapping
  • Appendices
  • Index.

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