Intellectual property : licensing and joint venture profit strategies
Author(s)
Bibliographic Information
Intellectual property : licensing and joint venture profit strategies
J. Wiley, c1993
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Note
Includes index
Description and Table of Contents
Description
Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.
Table of Contents
- Emergence of Intellectual Property Exploitation Strategies
- Introduction to Exploitation Strategies
- Economic Analysis of Exploitation--Underlying Theory
- Economic Contributions of Intellectual Property
- Intangible Returns in Key Industries
- Risks of Exploitation
- Licensing Economics and Royalty Rates
- Joint Venture Equity Allocations
- Global Exploitation of Intellectual Property
- Exploitation Begins with Mapping
- Appendices
- Index.
by "Nielsen BookData"
