New product planning : management of the marketing/R&D interface : an annotated bibliography

著者

• Rothberg, Robert R.
• Mellott, Douglas W.

書誌事項

New product planning : management of the marketing/R&D interface : an annotated bibliography

compiled by Robert R. Rothberg, Douglas W. Mellott, Jr

（Bibliography series / American Marketing Association, No. 26）

UMI, c1977

注記

Includes index

Photocopy of: Chicago : American Marketing Association

詳細情報

• NII書誌ID(NCID): BA22531117
• ISBN:
  • 0877570914
• LCCN: 76057928
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: vi, 44 p.
• 大きさ: 25 cm
• 分類:
  • LCC : Z7164.M18
  • LCC : HD69.N4
  • DC : 016.6585/75
• 件名:
  • LCSH : New products -- Bibliography
• 親書誌ID:
  • BA07399954