New product planning : management of the marketing/R&D interface : an annotated bibliography

Bibliographic Information

New product planning : management of the marketing/R&D interface : an annotated bibliography

compiled by Robert R. Rothberg, Douglas W. Mellott, Jr

(Bibliography series / American Marketing Association, No. 26)

UMI, c1977

Available at  / 2 libraries

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Note

Includes index

Photocopy of: Chicago : American Marketing Association

Related Books: 1-1 of 1

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