Influencing human behavior : theory and applications in recreation, tourism, and natural resources management
著者
書誌事項
Influencing human behavior : theory and applications in recreation, tourism, and natural resources management
Sagamore Publishing, c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.
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