Strategic management : concepts & practices
著者
書誌事項
Strategic management : concepts & practices
South-Western Pub. Co., c1994
大学図書館所蔵 件 / 全10件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book combines text, cases, readings and policy statements to address the need for variety in the way the business policy/strategic management course is taught. This approach allows professors to adapt the book to fit the needs of the readers. Traditional business policy topics, plus important contemporary strategic issues such as globalization, crisis management, and mergers and acquisitions are covered. The environment is emphasised within discussion about strategic, topical issues. Included are 35 cases covering small, medium and large companies in diverse environments (regional, national and international), which acquaint students with situations in all types of companies such as EXXON, Union Carbide Corporation, American Airlines, and Iskra Power Tools (a business venture in Eastern Europe).
目次
- Introduction to Strategic Management
- Environment Analysis
- Industry Structure Analysis
- Setting Corporate Purpose and Direction: Missions, Objectives, Goals, and Targets
- Strategy Formulation
- Ethical, Social and Behavioural Issues in Strategy Making
- Strategy Implementation
- Strategy Evaluation, Monitoring and Control
- Global Strategic Management
- Strategic Management of Corporate Crises
- Strategic Management of Mergers and Acquisitions
- Cases (35 in all).
「Nielsen BookData」 より