A Collection of cases in marketing management

Author(s)

• Dodge, H. Robert
• Zikmund, William G.

Bibliographic Information

A Collection of cases in marketing management

[edited by] H. Robert Dodge, William G. Zikmund

West, c1987

2nd ed

• : pbk

Uniform Title

Collection of outstanding cases in marketing management

Note

Rev. ed. of: A Collection of outstanding cases in marketing management. c1979

Includes bibliographical references

Details

• NCID: BA2255117X
• ISBN:
  • 0314853138
• LCCN: 87006072
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: St. Paul
• Pages/Volumes: xix, 344 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/00973
• Subject Headings:
  • LCSH : Marketing -- United States -- Management -- Case studies