Marketing

Author(s)
Bibliographic Information

Marketing

Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius

Irwin, c1994

4th ed.

Available at 9 libraries
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Note

Includes indexes

Details
  • NCID
    BA22555341
  • ISBN
    • 0256132216
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Burr Ridge, IL
  • Pages/Volumes
    xxviii, 787 p.
  • Size
    27 cm
  • Classification
  • Subject Headings
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