Principles of marketing

Author(s)

• Kinnear, Thomas C.
• Bernhardt, Kenneth L.

Bibliographic Information

Principles of marketing

Thomas C. Kinnear, Kenneth L. Bernhardt

（Scott, Foresman series in marketing）

Scott, Foresman, c1986

2nd ed

Note

Includes bibliographies and indexes

• NCID: BA22558226
• ISBN:
  • 0673182134
• LCCN: 85026136
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: xx, 759, A52 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03764071