Purchasing behavior and personal attributes

Author(s)

• Massy, William F.
• Frank, Ronald Edward
• Lodahl, Thomas

Bibliographic Information

Purchasing behavior and personal attributes

by William F. Massy, Ronald E. Frank, Thomas Lodahl

University of Pennsylvania Press, c1968

Other Title

Purchasing behavior & personal attributes

Note

Bibliography: p. 164-168

Details

• NCID: BA22561956
• LCCN: 67026219
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Philadelphia
• Pages/Volumes: 174 p
• Size: 25 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Motivation research (Marketing)
  • LCSH : Consumer behavior