Marketing in a competitive economy

Author(s)

• Rodger, Leslie W.

Bibliographic Information

Marketing in a competitive economy

Leslie W. Rodger

J. Wiley, 1974

4th ed

Note

"A Halsted Press book."

Includes bibliographical references

Details

• NCID: BA22572034
• ISBN:
  • 0470729287
• LCCN: 73003342
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 253 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management