Integrated marketing : making marketing work in industrial and business-to-business companies

Author(s)

• Skinner, Richard N.

Bibliographic Information

Integrated marketing : making marketing work in industrial and business-to-business companies

Richard N. Skinner

（McGraw-Hill marketing for professionals）

McGraw-Hill, c1994

Note

Includes index

• NCID: BA22572136
• ISBN:
  • 0077077687
• LCCN: 94005752
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xvi, 185 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1263
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Industrial marketing -- Management
  • LCSH : Sales management
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA1838240X