Marketing : contemporary concepts and practices

Author(s)

• Schoell, William F.

Bibliographic Information

Marketing : contemporary concepts and practices

William F. Schoell

Allyn and Bacon, 1985

2nd ed

Note

Bibliography: p. [731]-[737]

Includes index

Details

• NCID: BA2257543X
• ISBN:
  • 0205082645
• LCCN: 84016923
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xix, 714, [34] p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing