A managerial introduction to marketing

Author(s)

• Staudt, Thomas A.
• Taylor, Donald Arthur
• Bowersox, Donald J.

Bibliographic Information

A managerial introduction to marketing

Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox

Prentice-Hall, c1976

3rd ed

Note

Includes bibliographies and index

Details

• NCID: BA22576454
• ISBN:
  • 0135501865
• LCCN: 75022114
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 594 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Industrial management
  • LCSH : Marketing research