Marketing management cases : planning and executing marketing strategy

Author(s)

• Weilbacher, William M.

Bibliographic Information

Marketing management cases : planning and executing marketing strategy

William M. Weilbacher

Macmillan , Collier Macmillan, c1986

4th ed

• : pbk

Details

• NCID: BA22585488
• ISBN:
  • 0024253006
• LCCN: 85019924
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York,London
• Pages/Volumes: x, 390 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies