Advertising media : creative planning in media selection

Author(s)

• Brown, Lyndon O.
• Lessler, Richard S.
• Weilbacher, William M.

Bibliographic Information

Advertising media : creative planning in media selection

Lyndon O. Brown, Richard S. Lessler, William M. Weilbacher

Ronald Press, c1957

Access to Electronic Resource 1 items

• Advertising media; creative planning in media selection [by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher.

  1957

  HathiTrust

  

Note

Includes bibliographies and index

Details

• NCID: BA22590706
• LCCN: 57007489
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 395 p.
• Size: 24 cm