The fundamentals of advertising

Author(s)

• Wilmshurst, John
• CAM Foundation
• Institute of Marketing

Bibliographic Information

The fundamentals of advertising

John Wilmshurst

Heinemann, 1985

• : pbk

Note

"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover

Includes bibliographies and index

Details

• NCID: BA22598322
• ISBN:
  • 0434923303
• LCCN: 86110824
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 267 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising