Marketing principles : the management process

Author(s)

• Enis, Ben M.

Bibliographic Information

Marketing principles : the management process

Ben M. Enis

Goodyear Pub. Co., c1977

2d ed

Note

Includes bibliographies and indexes

Details

• NCID: BA2260919X
• ISBN:
  • 0876205678
• LCCN: 76019703
• Country Code: us
• Title Language Code: eng
• Place of Publication: Santa Monica, Calif.
• Pages/Volumes: xxii, 621 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management