Computer-aided marketing and selling : information asset management

Author(s)

• Shaw, Robert

Bibliographic Information

Computer-aided marketing and selling : information asset management

Robert Shaw

（The Marketing series）

Butterworth-Heinemann, 1993, c1991

• : pbk

Note

Includes index

Details

• NCID: BA22622391
• ISBN:
  • 0750617071
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: vii, 223 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.126
  • DC20 : 658.8/00285/575
• Subject Headings:
  • LCSH : Direct marketing -- Data processing
  • LCSH : Data base marketing
  • LCSH : Data base management
• Parent Bibliography ID:
  • BA00527772