The marketing of the president : political marketing as campaign strategy

著者

• Newman, Bruce I.

書誌事項

The marketing of the president : political marketing as campaign strategy

Bruce I. Newman

Sage Publications, c1994

• : pbk.

注記

Includes bibliographical references (p. 152-153) and indexes

詳細情報

• NII書誌ID(NCID): BA22630243
• ISBN:
  • 080395137X
  • 0803951388
• LCCN: 93032450
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks, CA
• ページ数/冊数: xvii, 165 p.
• 大きさ: 23 cm
• 分類:
  • LCC : JK528
  • DC20 : 324.7/0973
• 件名:
  • LCSH : Presidents -- United States -- Election
  • LCSH : Campaign management -- United States
  • LCSH : Electioneering -- United States
  • LCSH : Marketing -- United States