A briefing for leaders : communication as the ultimate exercise of power
著者
書誌事項
A briefing for leaders : communication as the ultimate exercise of power
Harper Business, c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
An exclusive briefing given to the top business and government leaders in this country, by one of the most prestigious communications counselors. Sophisticated strategies, brilliant insights, and well-tested methods are brought to life with actual case studies from companies such as Pepsico, DuPont, and G.D. Searle.
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