Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

著者

• Brown, Linden
• McDonald, Malcolm

書誌事項

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

Linden Brown and Malcolm H.B. McDonald

Macmillan, 1994

• : pbk
• : hard

注記

Bibliography: p. [356]-357

Includes index

内容説明・目次

巻冊次

: hard ISBN 9780333613504

内容説明

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

目次

Competitive Marketing Strategy: Concepts and Applications - Low Cost, High Differentiation Strategies - Low Cost, Low Differentiation Strategies - Strategies for Positioning as a Major Force in the Market - Growth Strategies for the Niche Competitor - Competitive Marketing Strategy Experience - Use of Case Studies to Enhance Learning - Bibliography

巻冊次

: pbk ISBN 9780333613511

内容説明

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

目次

Competitive Marketing Strategy: Concepts and Applications.- Low Cost, High Differentiation Strategies.- Low Cost, Low Differentiation Strategies.- Strategies for Positioning as a Major Force in the Market Growth.- Strategies for the Niche Competitor.- Competitive Marketing Strategy.- Experience Use of Case Studies to Enhance Learning.- Bibliography.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA22692706
• ISBN:
  • 0333613511
  • 0333613503
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xi, 370 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 658.80094