Modern managerial economics : economic theory for business decisions
著者
書誌事項
Modern managerial economics : economic theory for business decisions
College Division, South-Western Publishing, c1994
- タイトル別名
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Mo̲dern managerial econo̲mics
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book takes a more strategic approach to managerial decision making. It also deals with issues that confront managers daily. Theory is reinforced by "Studies in Economics", applications that support theory as opposed to making it more complex. Each chapter begins with an introductory application problem which motivates the discussion in the chapter, with the solutions presented as the chapter progresses. New topics and international applications are integrated throughout the book.
目次
- Part One Decision Making Tools: Demand Theory and Analysis
- Production and Cost in the Long Run
- Production and Cost in the Short Run
- Product Pricing and Profit Analysis
- Price Discrimination: Exploiting Information about Demand. Part Two Decision Making in the Firm: The Boundaries of the Firm
- The Firm and its Rivals
- Topics in the Pricing of Products and Resources
- Strategic Management Decisions
- Managing Quality. Part Three The Organizational Structure of the Firm: Make-or-Buy Decisions: The Economic Theory of Vertical Integration
- Make-or-Buy Decisions: Contractual Alternatives to Ownership Integration
- The Internal Structure of the Firm
- The Financial Structure of the Firm
- Managing the Non Traditional Firm. Part Four Government and Business: Private Markets and Public Policy
- Antitrust and Regulation.
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