Marketing and the changing information environment : implications for strategy, structure, and the marketing mix

Author(s)

• Glazer, Rashi

Bibliographic Information

Marketing and the changing information environment : implications for strategy, structure, and the marketing mix

（Report / Marketing Science Institute, no. 89-108）

Marketing Science Institute, c1989

Note

Includes bibliographical references (p. 32-36)

Details

• NCID: BA22714751
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 37 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951