Business strategy and the life cycle concept : summary of Marketing Science Institute Conference, December 12, 1985

Author(s)

• Carpenter, Gregory
• Farley, John U.

Bibliographic Information

Business strategy and the life cycle concept : summary of Marketing Science Institute Conference, December 12, 1985

Gregory Carpenter, John U. Farley

Marketing Science Institute, [1985]

Details

• NCID: BA22715608
• LCCN: 87108925
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: [19] leaves
• Size: 28 cm
• Classification:
  • LCC : HF5415.155
  • DC19 : 658.5/038
• Subject Headings:
  • LCSH : Product life cycle -- Congresses
  • LCSH : Strategic planning -- Congresses