CiNii Books - Understanding global cultures : metaphorical journeys through 17 countries

With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and comparing it to other nations. Martin J Gannon identifies a key aspect of a nation's culture that most exemplifies the essence of that country. The characteristics of that metaphor become the basis for describing and understanding the cultural mindset of a society, the manner in which its members think, feel and behave, simply because they are members of that culture. 17 nations are examined in this manner. Understanding Global Cultures is challenging, provocative, and essential reading for scholars, students and international business and policy professionals who must come to grips with today's global environment.

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Preface An Image of Thailand PART ONE: INTRODUCTION Understanding Cultural Metaphors PART TWO: CULTURAL METAPHORS The Traditional British House The Italian Opera The German Symphony French Wine The Swedish Stuga The Russian Ballet Belgian Lace The Spanish Bullfight Irish Conversations The Turkish Coffeehouse The Israeli Kibbutzim and Moshavim The Nigerian Marketplace The Japanese Garden India The Dance of Shiva American Football PART THREE: Cluster of Countries The Chinese Family Altar The Metaphors in Perspective

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Understanding global cultures : metaphorical journeys through 17 countries

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