Persuasion : psychological insights and perspectives

著者

• Shavitt, Sharon
• Brock, Timothy C.

書誌事項

Persuasion : psychological insights and perspectives

edited by Sharon Shavitt, Timothy C. Brock

Allyn and Bacon, c1994

注記

Includes bibliographies and indexes

内容説明・目次

内容説明

This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA22763994
• ISBN:
  • 0205151434
• LCCN: 94000186
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: ix, 337 p.
• 大きさ: 24 cm
• 分類:
  • LCC : BF637.P4
  • DC20 : 153.8/52
• 件名:
  • LCSH : Persuasion (Psychology)
  • LCSH : Influence (Psychology)
  • LCSH : Interpersonal communication
  • LCSH : Communication -- Psychological aspects