The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review

Author(s)

• Rao, Akshay R.
• Monroe, Kent B.

Bibliographic Information

The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrative review

by Akshay R. Rao and Kent B. Monroe

（Report / Marketing Science Institute, no. 89-109）

Marketing Science Institute, 1989

Note

Bibliography: p. 16-17

"March 1989"

Details

• NCID: BA22772543
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 25 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951