The future of services management

著者

• Armistead, Colin G.
• Cranfield University. School of Management

書誌事項

The future of services management

edited by Colin Armistead

（The Cranfield management research series）

Kogan Page, 1994

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This study examines the key aspects of the management of service organizations. The contributors discuss the formulation of service strategy, the manner in which services are marketed, the management of quality and productivity, and transnational service networks.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA22834130
• ISBN:
  • 0749410647
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 245 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 658
• 親書誌ID:
  • BA19893787