Collaborative selling : how to gain the competitive advantage in sales
著者
書誌事項
Collaborative selling : how to gain the competitive advantage in sales
Wiley, c1993
- : pbk
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注記
Based on the author's audio program The edge, released by Dartnell
Includes index
内容説明・目次
- 巻冊次
-
ISBN 9780471596646
内容説明
Collaborative Selling How to Gain the Competitive Advantage in Sales "Quality was the key word for success in the 80s. Team selling that makes the customer a true partner will be the point of differentiation in the 90s. Collaborative Selling lays out a clear road map for value-added marketing." Buck Rodgers Former Vice President of Marketing, IBM Corporation Author, The IBM Way "The traditional hard sell approach to customers is passe successful selling in the 90s requires building a partnership with customers. Collaborative Selling tells you how to develop a cooperative, long-term relationship with your customers." Og Mandino Author, The Greatest Salesman in the World "Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition." Denis Waitley Author, The New Dynamics of Winning "Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers problems and meeting your customers needs." Dr.
Charles Garfield, President The Charles Garfield Group Based on a dynamic new approach proven in sales training programs in some of the nations most successful companies, Collaborative Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your marketidentify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.
目次
TARGETING YOUR MARKET. Demonstrate Your Competitive Advantage. Identifying and Finding Your Best Customers. Using Personal Marketing to Generate Leads. CONTACTING YOUR PROSPECT. Contacting Prospects with Direct Mail. Getting an Appointment. Strategies to Improve Your Relationships with Prospects and Customers. EXPLORING YOUR CUSTOMER'S NEEDS. Exploring Needs Effectively by Asking the Right Questions. Listening Actively to Your Customers. Exploring Your Customer's Needs and Opportunities. COLLABORATING WITH YOUR CUSTOMER. Creating Options to Meet Your Customer's Needs. Selecting Options with Your Customer. Proposing Solutions to Customers. CONFIRMING THE SALE. Dealing with a Prospect's Rejection of Your Proposal. Addressing Customer Concerns. Dealing with Postponement. ASSURING CUSTOMER SATISFACTION. Servicing the Customer. Enhancing the Customer Relationship. Expanding Business Opportunities. Wrap-Up: Putting It All Together. Index.
- 巻冊次
-
: pbk ISBN 9780471596653
内容説明
The ultimate sales training system for results-hungry sales pros who want to excel in todays complex sales arena Collaborative Selling How to Gain the Competitive Advantage in Sales "Quality was the key word for success in the 80s. Team selling that makes the customer a true partner will be the point of differentiation in the 90s. Collaborative Selling lays out a clear road map for value-added marketing." Buck Rodgers Former Vice President of Marketing, IBM Corporation Author, The IBM Way "The traditional hard sell approach to customers is passe successful selling in the 90s requires building a partnership with customers. Collaborative Selling tells you how to develop a cooperative, long-term relationship with your customers." Og Mandino Author, The Greatest Salesman in the World "Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition." Denis Waitley Author, The New Dynamics of Winning "Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers problems and meeting your customers needs." Dr.
Charles Garfield, President The Charles Garfield Group Based on a dynamic new approach proven in sales training programs in some of the nations most successful companies, Collaborative Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your marketidentify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.
目次
TARGETING YOUR MARKET. Demonstrate Your Competitive Advantage. Identifying and Finding Your Best Customers. Using Personal Marketing to Generate Leads. CONTACTING YOUR PROSPECT. Contacting Prospects with Direct Mail. Getting an Appointment. Strategies to Improve Your Relationships with Prospects and Customers. EXPLORING YOUR CUSTOMER'S NEEDS. Exploring Needs Effectively by Asking the Right Questions. Listening Actively to Your Customers. Exploring Your Customer's Needs and Opportunities. COLLABORATING WITH YOUR CUSTOMER. Creating Options to Meet Your Customer's Needs. Selecting Options with Your Customer. Proposing Solutions to Customers. CONFIRMING THE SALE. Dealing with a Prospect's Rejection of Your Proposal. Addressing Customer Concerns. Dealing with Postponement. ASSURING CUSTOMER SATISFACTION. Servicing the Customer. Enhancing the Customer Relationship. Expanding Business Opportunities. Wrap-Up: Putting It All Together. Index.
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