Happy as a sandboy : early railway posters
著者
書誌事項
Happy as a sandboy : early railway posters
HMSO, 1990
大学図書館所蔵 全1件
注記
At head of title: National Railway Museum
遡及データをもとにした流用入力
内容説明・目次
内容説明
This book illustrates the development of the advertising poster with 48 colour plates taken from the national railway museum's collection. From humble beginnings, where the quality of design often depended on the printers, who used stock views and cheap illustrations, to the work of well-known artists commissioned by advertising managers with big budgest. "Happy As A Sand-Boy" follows the competition and rivalry of the railway companies and their changing attitudes to advertising over half a century from the 1870s to the 1920s.
目次
- Developments in colour lithography
- the railway companies
- competition and rivalry
- routes to Scotland
- shipping
- growth of resorts
- the first posters
- image and content
- the first World War and after
- the National Railway Museum collection.
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