Managing today's public library : blueprint for change

Bibliographic Information

Managing today's public library : blueprint for change

Darlene E. Weingand

Libraries Unlimited Inc., 1994

Available at  / 8 libraries

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Note

Bibliography: p. 173-177

Includes index

Description and Table of Contents

Description

Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.

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