Managing today's public library : blueprint for change
Author(s)
Bibliographic Information
Managing today's public library : blueprint for change
Libraries Unlimited Inc., 1994
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Note
Bibliography: p. 173-177
Includes index
Description and Table of Contents
Description
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.
by "Nielsen BookData"
