Media effects : advances in theory and research
著者
書誌事項
Media effects : advances in theory and research
(LEA's communication series)
L. Erlbaum Associates, 1994
- : pbk
大学図書館所蔵 全33件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside.
目次
Contents: Preface. M. McCombs, News Influence on Our Pictures of the World. G. Gerbner, L. Gross, M. Morgan, N. Signorielli, Growing Up With Television: The Cultivation Perspective. E. Jo, L. Berkowitz, A Priming Effect Analysis of Media Influences: An Update. A. Bandura, Social Cognitive Theory of Mass Communication. R.E. Petty, J.R. Priester, Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion. J.M. McLeod, G.M. Kosicki, D.M. McLeod, The Expanding Boundaries of Political Communication Effects. B. Gunter, The Question of Media Violence. J. Cantor, Fright Reactions to Mass Media. R.J. Harris, The Impact of Sexually Explicit Media. B.S. Greenberg, J.E. Brand, Minorities and the Mass Media: 1970s to 1990s. D.W. Stewart, S. Ward, Media Effects on Advertising. R.E. Rice, C. Atkin, Principles of Successful Public Communication Campaigns. J.D. Brown, K. Walsh-Childers, Effects of Media on Personal and Public Health. A.M. Rubin, Media Uses and Effects: A Uses-and-Gratifications Perspective. D. Zillmann, J. Bryant, Entertainment as Media Effect. F. Williams, S. Strover, A.E. Grant, Social Aspects of New Media Technologies.
「Nielsen BookData」 より