Media effects : advances in theory and research
Author(s)
Bibliographic Information
Media effects : advances in theory and research
（LEA's communication series）
L. Erlbaum Associates, 1994
- : pbk
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Includes bibliographical references and indexes
Description and Table of Contents
Description
This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside.
Table of Contents
Contents: Preface. M. McCombs, News Influence on Our Pictures of the World. G. Gerbner, L. Gross, M. Morgan, N. Signorielli, Growing Up With Television: The Cultivation Perspective. E. Jo, L. Berkowitz, A Priming Effect Analysis of Media Influences: An Update. A. Bandura, Social Cognitive Theory of Mass Communication. R.E. Petty, J.R. Priester, Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion. J.M. McLeod, G.M. Kosicki, D.M. McLeod, The Expanding Boundaries of Political Communication Effects. B. Gunter, The Question of Media Violence. J. Cantor, Fright Reactions to Mass Media. R.J. Harris, The Impact of Sexually Explicit Media. B.S. Greenberg, J.E. Brand, Minorities and the Mass Media: 1970s to 1990s. D.W. Stewart, S. Ward, Media Effects on Advertising. R.E. Rice, C. Atkin, Principles of Successful Public Communication Campaigns. J.D. Brown, K. Walsh-Childers, Effects of Media on Personal and Public Health. A.M. Rubin, Media Uses and Effects: A Uses-and-Gratifications Perspective. D. Zillmann, J. Bryant, Entertainment as Media Effect. F. Williams, S. Strover, A.E. Grant, Social Aspects of New Media Technologies.
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