Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising

著者

• Mooij, Marieke K. de

書誌事項

Advertising worldwide : concepts, theories, and practice of international, multinational and global advertising

Marieke de Mooij

Prentice Hall, c1994

2nd ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA2287310X
• ISBN:
  • 0132885980
• LCCN: 93047407
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxii, 570 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC20 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising media planning
  • LCSH : Advertising, Comparison