Industrial products : a guide to the international marketing economics model

著者

• Jansson, Hans

書誌事項

Industrial products : a guide to the international marketing economics model

Hans Jansson

International Business Press, c1994

• : hbk
• : pbk

注記

Bibliography: p. 211-217

Includes index

内容説明・目次

内容説明

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

目次

Contents Foreword Preface The Marketing Economics Approach to Industrial Marketing in Less Industrialized Countries Methodology The Institutional Framework Industrial Marketing Strategies Linkage Strategies Competitive Strategies Marketing to Projects Implications for Industrial Marketing Management References Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA22902933
• ISBN:
  • 1560244259
  • 1560244267
• LCCN: 93015578
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; London
• ページ数/冊数: xv, 229 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF1416
  • DC20 : 658.8/48
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Industrial marketing -- Management
  • LCSH : International business enterprises -- Management