Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
著者
書誌事項
Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
HarperBusiness, c1994
1st ed
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注記
Bibliography: p. [473]-476
Includes index
内容説明・目次
内容説明
A remarkably entertaining history of Coca-Cola that traces the development of American capitalism and marketing in the 20th century. Award-winning journalist Frederick Allen chronicles the soft drink's incredible rise and its recent breakthroughs behind the fallen Iron Curtain. 50 photos.
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